On January 27 of this year Steve Jobs introduced yet another Apple innovation, concluding the presentation by summing up the product in one sentence: Our most advanced technology in a magical and revolutionary device at an unbelievable price. He had just unveiled the iPad, giving the audience a full tour of the tablet computer’s capabilities: video, music, games, email, newspapers, books etc. And just as he does for every new product, Jobs offered his audience a one sentence Twitter-friendly description that positions the product exactly as Apple wants the world to see it.